Book more valuable clients
Practice pages and intake paths so the right visitors see fit fast—what you handle, proof they can trust, and a calm way to book a consult or reach out.
Better clients.Better hires.
We build from research, improve with real visits, and help you win online. One person stays with you the whole way.
100 msof extra delay once cost Amazon about 1% in sales53%of phone users leave sites slower than 3 seconds−7%fewer finished tasks when a page adds one slow second+15%signups when Pinterest cut load time by 40%→one clear next step beats ten clever tricksJobspages win or lose in the first two scrolls2.5 sis Google’s “good” bar for showing the main content fastMenusthat match how people think help forms get finished0.1is the cap on layout shift — more means the page jumps−10%BBC users lost for every extra second of load
ALaw firm sites
More valuable clients. Better hires. Clear pages when the public needs answers.Most of our work is the first two.
Hire better people
Careers pages that respect a lawyer’s or staffer’s time: clear roles, real signals about the firm, and forms that are easy to finish.
Orient the public
When your firm serves readers—not buyers—we keep resource and guidance pages easy to scan, find, and act on.
02Speed proof
When speed is the problem, money walks.Here are six numbers that back that up.
We can measure load time down to milliseconds. The rest — words, layout, proof, and buttons — is what turns those fast loads into signed deals, filled forms, and readers who get it. These numbers are why we still treat speed as a must.
−1%
Each extra 100 ms of delay cost Amazon about 1% in sales.
+1%
Walmart saw 1% more sales for every 100 ms they shaved off load time.
−7%
A one-second slower page can mean about 7% fewer people finish the task.
53%
53% of phone visitors leave a site that needs more than 3 seconds to load.
+15%
Pinterest cut wait times by 40% and saw about 15% more search traffic and 15% more signups.
−10%
The BBC loses about 10% more users for each extra second a page takes to load.
03Our rules
Three things we won’t compromise.
01 Looks serve the goal.
Motion, type, and color help someone apply, buy, book, or trust you — not to win an in-house beauty contest.
02 Fast pages matter — and so does everything else.
We work on Core Web Vitals because people quit slow sites — then we bring the same care to page order, proof, and the path to yes.
03 Open to everyone from day one.
Keyboard use, clear focus rings, readable contrast, and softer motion for those who need it all ship in version one — not as a later patch.
04Next step
Ship the site that finishes the job.
If you need better client intake, better hiring, or clearer pages for the public, we’ll line up story, design, and speed so visitors end up where you want them.